Create an authentic Swiss International Typographic Style poster for Maybelline New York. Art director-led graphic system: rational, geometric, editorial. Asymmetrical grids, controlled white space, typographic tension. Not a generic ad with a Swiss filter. Core concept: Mascara with slogan "LASHES CHANGE EVERYTHING." Visual chain: EYE → LASH TRANSFORMATION → PRODUCT → MAYBELLINE. Eye/lashes are focal points; mascara is physical proof. No magic, floating lashes, CGI, or surreal effects. Build tension via scale, cropping, contrast, typography, before/after. Composition: Classic Swiss grid, asymmetrical, geometric, precise baseline alignment. Three visual layers: Impactful eye close-up: high-end editorial macro, real skin/lash textures, high-contrast monochrome, extremely enlarged/cropped. Before/after lash transformation: proportional contrast, partial cropping, real mascara effects, with numbering/ruler elements for editorial feel. Maybelline mascara product: high-end ad photography, placed at key grid nodes linking to eye image and typography. Typography: Strict Swiss hierarchy. Main title "LASHES CHANGE EVERYTHING." in ultra-bold/narrow uppercase sans-serif, precise kerning, can be cropped/extended/overflowing. Auxiliary text (EYE, LASH TRANSFORMATION, PRODUCT, MAYBELLINE NEW YORK, annotations) in small compact sans-serif for labeled editorial texture. Text readable, not decorative. Color: Restrained palette of black, white, cool gray, dark charcoal, with small brand dark berry red accent. Avoid pink, soft-focus, neon. Merges cosmetic photography lighting with Swiss design order, monochrome beauty with experimental typography tension. Prohibited: Extra decorations (flowers, glitter, hearts); isolated product; text floating over photos; cartoonish/dreamy expressions. Final result: art director-level social media ad—rational, precise, clear layers, recognizable logic, collectible editorial quality.
